Exhibition

Adding Value to your Marketing plan

The month of December is the busiest season for all F&B outlets and the hospitality industry in general across the Arab World. From meeting new suppliers, to upgrading bar, FOH and back-of-house facilities, engineering new menus and finalizing new year budgets…. it all happens in December. The Dubai International Coffee & Tea Festival is timed to use that holiday spirit to benefit your business. The event will serve to promote:

• Businesses looking at growing their distribution network in the region
• International suppliers looking to source regional partners and buyers
• Product launches to a regional audience and to facilitate dealer meetings
• Franchising opportunities – showcasing companies/brands to a large pool of potential investors looking to diversify in the current market
• Equipment Suppliers looking for volume sales and importers
• Export houses and National Export Promotion facilitators interested in securing brand awareness and sales contracts for their members in the lucrative Middle East markets

Exhibitor benefits

At the International Coffee & Tea Festival, the business possibilities are endless. Here are some prime reasons to showcase your brand at the Show:

• The event provides you with a powerful, focused platform to meet potential clients/decision-makers and establish valuable alliances within a short span of time, all at an incredibly affordable cost as compared with conventional advertising which comes at a high price tag and with no tangible returns.
• Exhibitions are particularly of benefit to small and medium sized companies as they allow an ideal launch pad to showcase their products alongside the more established brands, thus giving all companies a level playing field to grow their businesses.
• Being at the event is your ticket to establishing your brand presence in the regional landscape and meeting the important people you need to interact with, to take your business to the next level. It is also a ideal place to conduct market research and update yourself on latest industry trends and developments.
• For companies that do not want to invest in mass publicity campaigns, DICTF presents a budget-friendly forum to reach out to a mass audience and meet with multiple prospective buyers.
• Benefit from the extensive media coverage surrounding the exhibition. Your product could end up in a fully featured news story.
• If you are launching a new product or service, giving it a test-run at the International Coffee & Tea Festival will get you immediate reviews.

In a nutshell, being at DITCF will help you:

• Reach key independent and wholesale buyers
• Strengthen and grow awareness of your brand 
• Research trends and regional preferences that influence future marketing strategies
• Rub shoulders with your competitors
• Benefit for the comprehensive event marketing campaign